Your brand should display the level detail and sophistication that you are providing the client throughout your product or service. With lots of touch points (some are sneaky), your client makes conscious and subconscious associations with your brand. This is why polishing each touch point builds credibility with every viewer of your brand. Match the quality of the offerings in a strategic, yet visual way through the course of four overarching steps:

Starting with a call, we'll chat about the current challenges you are facing and what your brand dreams entail. From there, we will customize what services are best fit for your needs and goals. 

With a thorough look at your current branding, process, and customer experience, a framework will come to life, analyzing the opportunities and suggested strategy for branding establishment. 

With the use of a Brand Discovery Workbook, you'll be able to navigate through what your style is and complete some beginner customer persona questions, preparing for your business's full brand strategy.

Audit

Design

The brand design is an elaboration of branding identity. Working together to establish a direction through the questionnaire + inspiration sources, this yields your mood board, generating your branding colors, fonts, and image direction. This serves as the foundation of the branding guideline and supports the creation of all digital and print assets.

If your brand images need a serious refresh or are nonexistent, I’ll help you plan a branding photoshoot. I truly believe high quality images with the right direction speak volumes in the world of branding and marketing. If a photoshoot isn't the right move, I will curate images that are related to your industry while still maintaining that cohesive presence. 

Launch

Through market research and analysis, we will compare without copying your competition to see where your brand sits, identifying any opportunities to differentiate. Extensive customer personas and trend industry research will narrow your focus when formulating the remainder of your brand.

Product offerings and value proposition analyses will seamlessly lead into the messaging and content plan.

And for my favorite part, we will curate your brand identity, establishing the vision, art direction, voice, and plan the implementation at every touch point.  

Strategize

TWO

Finally, an implementation of both the strategized branding placement and the brand design takes place. I will send you any and all files created for your brand design. I will also connect you with all sources needed to implement your fresh branding, whether that is font license links, print shops, web designers, or social media managers to help aid your launch! 

Then you'll be free to enjoy your new brand, watch your clientele transform, and grow your business!

ONE

THREE

FOUR

the PROCESS