fashion industry
boutique florist
boutique hotel
esthetician studio / spa
Rooted in a love for beauty, culture, and intentional living, wink crafts branding for interior designers, fashion creatives, wellness spaces, and boutique experiences.
Continuously fascinated by the connection between values and visuals, I started Wink to synthesize brands that represent not only the founder but also those who experience it.
My passion for branding actually begins with my love for interiors and fashion. I've found all forms of design to be deeply intertwined—art, clothing, homes, music, products, graphics, and events share common threads with branding. It’s fascinating how the essence of a new business can often be predicted by looking at the founder's home decor and personal style. We choose things because they resonate with us on a profound level; it’s an intuitive and psychological process that beautifully marries science and art.
Native in the language of design, I work with founders to extract the values of a brand, turning them into visual representations that attract the right clients. Feel free to reach out to talk more about how we can collaborate to bring your brand’s vision to life!
see past work
For those who are just getting started or who have been in the game for years, your branding directly impacts your growth. It's basic psychology: first impressions count. Bad branding makes growing your business ten times harder. Even if you’re offering the perfect solution, you risk turning away potential buyers with DIY branding. Building an audience feels a bit more seamless when your branding is not only beautiful but actually resonates with the audience you are talking to.
Moodboard
aesthetic direction
tone of voice
color palette
photo style guide
website inspiration
campaign ideas
image direction
typography curation
color palette refinement
visual motif direction
start your project