A brand is where values and visuals intersect.
CUSTOM
BRANDING
ENTREPRENEURS
for
INNOVATIVE
Client Application
Welcome to wink
about wink
Continuously fascinated by the connection between values and visuals, I started Wink to synthesize brands that represent not only the founder but also the targeted end user.
My passion for branding actually begins with my love for interiors and fashion. I've found all forms of design to be deeply intertwined—art, clothing, homes, music, products, graphics, and events share common threads with branding. It’s fascinating how the essence of a new business can often be predicted by examining the founder's home decor and personal style. We choose things because they resonate with us on a profound level; it’s an intuitive and psychological process that beautifully marries science and art.
Native in the language of design, I work with founders to extract the values of a brand, turning them into visual representations that attract dream clients. Feel free to reach out to talk more about how we can collaborate to bring your brand’s vision to life!
I'm madison
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Services
a brand = a first impression
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For those who are just getting started or who have been in the game for years, your branding actually has an impact on your growth. It's basic psychology: first impressions count. Bad branding makes growing your business ten times harder. Even if you’re offering the perfect solution, you risk turning away potential buyers with poor, DIY branding. Building an audience more seamless when your branding is not only beautiful but actually resonates with the audience you are talking to.
Competitor Analysis
Consumer behavior Research
trend + industry analysis
target audience profiling
Brand positioning
MARKET RESEARCH + ANALYSIS
02
Logo Design
Color Palette Selection
Typography Guideline
Logo Design
Imagery + Brand Photoshoot Direction
Brand identity Development
01
Brand Messaging Framework
Tone of Voice Guideline
brand storytelling
Messaging + Voice
03
04
visual branding
digital collateral design: Newsletters, Social Media, website direction
print collateral design: business cards, postcards, flyers
Grow social following + engagement
increase website visitors and revenue
improved efficacy of paid ads
work with dream clients
clients don't question pricing
how branding
ACTUALLY
helps your business
Your brand should display the level detail and sophistication that you are providing the client throughout your product or service. With lots of touch points (some are sneaky), your client makes conscious and subconscious associations with your brand. This is why polishing each touch point builds credibility with every viewer of your brand. Match the quality of the offerings in a strategic, yet visual way through the course of four overarching steps:
how it works
Starting with a call, we'll chat about the current challenges you are facing and what your brand dreams entail. From there, we will customize what services are best fit for your needs and goals.
With a thorough look at your current branding, process, and customer experience, a framework will come to life, analyzing the opportunities and suggested strategy for branding establishment.
With the use of a Brand Discovery Workbook, you'll be able to navigate through what your style is and complete some beginner customer persona questions, preparing for your business's full brand strategy.
Audit
Design
The brand design is an elaboration of branding identity. Working together to establish a direction through the questionnaire + inspiration sources, this yields your mood board, generating your branding colors, fonts, and image direction. This serves as the foundation of the branding guideline and supports the creation of all digital and print assets.
If your brand images need a serious refresh or are nonexistent, I’ll help you plan a branding photoshoot. I truly believe high quality images with the right direction speak volumes in the world of branding and marketing. If a photoshoot isn't the right move, I will curate images that are related to your industry while still maintaining that cohesive presence.
Launch
Through market research and analysis, we will compare without copying your competition to see where your brand sits, identifying any opportunities to differentiate. Extensive customer personas and trend industry research will narrow your focus when formulating the remainder of your brand.
Product offerings and value proposition analyses will seamlessly lead into the messaging and content plan.
And for my favorite part, we will curate your brand identity, establishing the vision, art direction, voice, and plan the implementation at every touch point.
Strategize
TWO
realize your style
Finally, an implementation of both the strategized branding placement and the brand design takes place. I will send you any and all files created for your brand design. I will also connect you with all sources needed to implement your fresh branding, whether that is font license links, print shops, web designers, or social media managers to help aid your launch!
Then you'll be free to enjoy your new brand, watch your clientele transform, and grow your business!
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THREE
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