a brand = a first impression
let's work together
For those who are just getting started or who have been in the game for years, your branding actually has an impact on your growth. It's basic psychology: first impressions count. Bad branding makes growing your business ten times harder. Even if you’re offering the perfect solution, you risk turning away potential buyers with poor, DIY branding. Building an audience more seamless when your branding is not only beautiful but actually resonates with the audience you are talking to.
Brand Strategy
Mood Board + Visual Direction
Logo Suite
Color Palette + Typography Curation
Creative Direction Guide
One band asset: business card, launch graphics, signage
the signature : brand foundation
01
02
The Elevation : Brand Expansion
everything in the signature foundation
Social Media Templates
Newsletter templates
business card Template
postcards & Stationery
flyers
art direction for campaigns or photoshoots
- Grow social following + engagement
- increase website visitors and revenue
- improved efficacy of paid ads
- work with clients who align with your values
WHat branding Actually
does for your business
start your project
For emerging brands ready to root their presence in clarity, confidence, and soul. This is where your visual identity begins — with intention, psychology, and story. We’ll translate your values into visuals that feel like you, and attract the clients meant for you.
A comprehensive branding experience for the business that’s ready to show up fully. From initial concept to refined execution, this package builds your identity with precision, beauty, and intention — ensuring every visual element reflects the depth of your brand.
Your brand should display the level detail and sophistication that you are providing the client throughout your product or service. With lots of touch points (some are sneaky), your client makes conscious and subconscious associations with your brand. This is why polishing each touch point builds credibility with every viewer of your brand. Match the quality of the offerings in a strategic, yet visual way through the course of four overarching steps:
Starting with a call, we'll chat about the current challenges you are facing and what your brand dreams entail. From there, we will customize what services are best fit for your needs and goals.
With a thorough look at your current branding, process, and customer experience, a framework will come to life, analyzing the opportunities and suggested strategy for branding establishment.
With the use of a Brand Discovery Workbook, you'll be able to navigate through what your style is and complete some beginner customer persona questions, preparing for your business's full brand strategy.
Audit
Design
The brand design is an elaboration of branding identity. Working together to establish a direction through the questionnaire + inspiration sources, this yields your mood board, generating your branding colors, fonts, and image direction. This serves as the foundation of the branding guideline and supports the creation of all digital and print assets.
If your brand images need a serious refresh or are nonexistent, I’ll help you plan a branding photoshoot. I truly believe high quality images with the right direction speak volumes in the world of branding and marketing. If a photoshoot isn't the right move, I will curate images that are related to your industry while still maintaining that cohesive presence.
Launch
Through market research and analysis, we will compare without copying your competition to see where your brand sits, identifying any opportunities to differentiate. Extensive customer personas and trend industry research will narrow your focus when formulating the remainder of your brand.
Product offerings and value proposition analyses will seamlessly lead into the messaging and content plan.
And for my favorite part, we will curate your brand identity, establishing the vision, art direction, voice, and plan the implementation at every touch point.
Strategize
TWO
realize your style
Finally, an implementation of both the strategized branding placement and the brand design takes place. I will send you any and all files created for your brand design. I will also connect you with all sources needed to implement your fresh branding, whether that is font license links, print shops, web designers, or social media managers to help aid your launch!
Then you'll be free to enjoy your new brand, watch your clientele transform, and grow your business!
ONE
THREE
FOUR