EDIT by LBP is a luxury women's boutique known for its refined curation and elevated sense of style. With a legacy of over 20 years, the brand blends timeless silhouettes with modern femininity—inviting women to dress with intention and confidence. The creative direction required a visual system that felt editorial, understated, and distinctly chic.

The brand identity extended across digital and print touchpoints, including a website refresh that highlighted seasonal storytelling and wardrobe-building ease. Graphic design elements—ranging from email marketing to social templates—were developed with clean lines, subtle textures, and a confident tone of voice. Photoshoot production and art direction brought the boutique’s point of view to life, blending natural light, movement, and styling to echo the lifestyle of the EDIT woman. Marketing campaigns were built to feel less promotional and more personal—grounded in narrative, emotion, and refined design. The result is a cohesive visual world where modern luxury feels effortless and personal.

other projects

Web Design
Graphic Design
Creative Marketing Campaigns

*Pre-existing logo was not designed by Wink, but used to create graphic design elements.*