Founded in 2025, Face First Studio is an esthetician studio built on the belief that skincare is both science and soul. With nearly a decade of experience, the founder set out to create a space where results-driven treatments meet the art of healing touch—without compromise. The brand called for an identity that could hold both softness and strength, transformation and inclusivity.
Drawing from the textures and warmth of Southeast Asia, the visual identity evokes grounded elegance through an organic modern lens. A custom logomark pairs with earthy, radiant tones and tactile type selections to express the studio’s deeply personal, culture-conscious philosophy. Art direction centered around nourished skin, quiet confidence, and ritualized care, while social media templates, email designs, packaging, and printed materials were crafted to create a seamless, sensory brand experience. From treatment room to digital presence, the identity honors the courage to show up—no makeup, no barriers—just you.
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